PROTECTIVE PACKAGING: 4 ESSENTIAL TIPS FOR SUCCESS

PROTECTIVE PACKAGING


The packaging of products goes far beyond using tape and cardboard boxes. It involves evaluating your product, audience, and delivery terms to maximize protection and keep costs down and ensure sustainability and effective marketing.

Protective packaging plays a vital role in your business. By ensuring each of these three factors is covered, your customers receive a positive, stress-free experience that will encourage repeat business. So, to get a quick understanding of the existing solution, ask yourself these questions:

Is your current protective packaging solution not offering adequate protection? Are you receiving a higher-than-expected return rate for damaged goods? And would you like to improve your packaging solution for greater peace of mind during delivery?

If the answer to any of the questions above is yes, or even if you're not 100% sure, it's time to rethink your product's protective packaging.

With that said, read and explore our four essential tips for a successful protective packaging solution.

Materials matter

Certain types of protective packaging are more durable than others, so choosing a durable material to support the product in question is essential. For example, corrugated cardboard is great for heavier items (and various strength levels depend on what you need). Single or double-wall corrugated can be selected to meet your product protection needs.

For example, crush-resistant double-wall cartons are ideal for use in industries that manufacture and ship products requiring high protection. From auto parts to jewelry, home accessories, glassware and more, everyone will benefit from the added protection that double-wall cartons offer.

Think about sustainability

Consumers are trying to lead more environmentally friendly lifestyles in today's world. YouGov research involving 2,000 UK adults found that 52% agree to purchase based on a brand's green credentials, and 21% actively discontinue buying a brand or specific product for environmental concerns.

If you don't build sustainability into your protective packaging, you will immediately be disadvantaged when attracting new customers.

Adopting such a solution does not mean sacrificing the strength and durability of your protective packaging.

At Britwrap protective packaging, we pride ourselves on helping our customers through sustainable packaging. We are constantly looking for new ways to offer maximum respect for the environment without breaking the bank. We have a wide range of sustainable packaging solutions on hand that can provide the expertise your business needs to take the next step in packaging. So, if you are looking for a sustainable and protective packaging solution, talk to our team of experts today. We will be happy to help you.

Consider shipping costs

Regardless of what is being shipped, the size and weight of a package will play a significant role in shipping costs. Therefore, when selecting protective packaging products, you want a good balance of protection without taking up more space than necessary or adding excessive weight.

Custom foam or cardboard inserts are great options for adding protection while minimizing your package size. They fit snugly around your product to keep it secure without altering the height or width of the overall solution.

Test your protective packaging

Testing is extremely important when seeking to maximize investment in protective packaging. Not only can it help detect problems with your existing solution, but it will also help finalize and modify any problems when a new protection package is being worked on.

This can be done using transportation simulation test equipment, which considers real-world factors to get a realistic view of your package's performance. Protection can be added/tweaked if vulnerabilities are found until the results are optimal.

You can also incorporate impact labels with your protective packaging solution. These offer a level of monitoring through the shipping process by highlighting jolts, bumps, and knocks through increasing G-ranges. This allows you to collect data on the level of force your packages receive during transit, which could help adjust your package for a more suitable level of protection in the future.

Britwrap protective packaging solutions

Still not sure about your protective packaging solution? Looking for expert advice on getting the most out of your packaging? Do not look any further. Our team of packaging experts at Britwrap will guide you through the process and tell you exactly how we can help you. Contact us if you have questions, and we'll be in touch quickly to help you with your protective packaging.

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